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Many organizations understand the growing importance of customer engagement for their business, and some turned what used to be considered as a pure cost center into a true brand differentiator. What these successful companies have in common is a combination of technology and culture transformation that enables them to put customers at the center of their business. Join Max Ball and Fabrice Della Mea as they review five key steps to successfully build your company around your customers:

  1. Meet customers on their channel of choice

  2. Be consistent with your customers across all interactions and during the customer lifecycle.

  3. Be smart, know your customer’s history and make it personal

  4. Support your front line agents with experts

  5. Leverage Business Intelligence and Analytics

In this webinar we will review each of these steps and provide practical information to help your organization really build your business around your customers.

Max Ball
Director of Product Marketing

Fabrice Della Mea
Director of Product Marketing